Giuseppe Festa
Professore OrdinarioBiografia
Professore Ordinario (G.S.D. 13/ECON-07 - S.S.D. ECON-07/A - “Economia e gestione delle imprese”) presso il Dipartimento di Management ed Economia dell’Università Telematica Pegaso (Napoli), dove insegna “Digital Marketing”, “Comunicazione e Media per il Turismo” e “Digital Marketing per l’Ingegneria”. Già docente presso altre Università (Dipartimento di Scienze della Comunicazione, Università degli Studi di Teramo; Dipartimento di Scienze Economiche e Statistiche, Università degli Studi di Salerno; Dipartimento di Scienze, ex Facoltà di Farmacia, Università degli Studi della Basilicata; Scuola di Medicina e Chirurgia, ex Facoltà di Medicina e Chirurgia, Università degli Studi di Napoli “Federico II”; Facoltà di Economia, Università degli Studi del Molise). Autore, a firma singola o partecipata, di oltre 170 lavori scientifici, tra monografie, articoli su riviste nazionali e internazionali (38 in Classe A), capitoli su libri nazionali e internazionali e paper a congressi nazionali e internazionali.
Facoltà
Materia d'insegnamento
Digital Marketing; Comunicazione e Media per il Turismo; Digital Marketing per l'Ingegneria
Ricevimento
Martedi', 18:00-19:00.
Modalità di prenotazione degli uffici
Pubblicazioni
https://www.unipegaso.iris.cineca.it/cris/rp/rp00321
2024177. D’Amato, A., Festa, G., Vrontis, D., Mueller, J., & Rossi, M. (2024), “Boosting crowd-funding via knowledge ecosystems: An exploratory analysis through a bibliometric liter-ature review”, Journal of Knowledge Management, Vol. (ahead-of-print) No. (ahead-of-print), pp. 1-20, ISSN: 1367-3270, DOI: 10.1108/JKM-08-2024-0949.176. Festa, G., D’Amato, A., Palladino, R., Papa, A., & Cuomo, M.T. (2024), “Digital Trans-formation in Wine Business – From Marketing 5.0 to Industry 5.0 in the World of Wine Adopting Artificial Intelligence”, European Journal of Innovation Management, Vol. (ahead-of-print) No. (ahead-of-print), pp. 1-17, ISSN: 1460-1060, DOI: 10.1108/EJIM-04-2024-0465.175. Usai, A., Festa, G., Papa, A., Cuomo, M.T., & D’Amato, A. (2024), “Mobile services diffusion as potential enabler for brand building: An exploratory analysis”, pp. 1827-1836, Proceedings of the “19th International Forum on Knowledge Assets Dynamics – IFKAD – Translating Knowledge into Innovation Dynamics”, Madrid, Spain, 12-14 June, ISSN: 2280-787X, ISBN: 978-88-96687-17-8.174. Festa, G., & Vrontis, D. (2024), “From wine production/consumption to wine ex-ports/imports – An exploratory analysis about the competitive structure of the wine in-dustry” (pp. 183-201). Galati, A., Fiore, M., Thrassou, A., & Vrontis, D. (Eds.), Agri-business Innovation and Contextual Evolution: Strategic, Managerial and Marketing Ad-vancements, Springer, Cham, Switzerland, ISBN: 978-3-031-45737-1.173. Gagliardi, A.R., Festa, G., Vrontis, D., Grandhi, B., & Rossi, M. (2024), “The impact of the COVID-19 pandemic on clinical pathways in intensive care units – a case study with a managerial perspective”, International Journal of Managerial and Financial Account-ing, Vol. 16 No. 3, pp. 249-265, ISSN: 1753-6715, DOI: 10.1504/IJMFA.2024.10055582.172. D’Amico, A., Di Capua, M., Di Nardo, E., Rosak-Szyrocka, J., Tortorella, G., & Festa, G. (2024), “Competitive advantage in healthcare based on augmentation of clinical im-ages with artificial intelligence: case study of the ‘Sambias’ project”, International Jour-nal of Managerial and Financial Accounting, Vol. 16 No. 1, pp. 1-16, ISSN: 1753-6715, DOI: 10.1504/IJMFA.2024.135364.
2023171. Restelli, P., & Festa, G. (2023), “Wine Immersive Ambassador – Verso l’empowerment della comunicazione professionale nel Wine Business”, FOR – Open Access, Vol. (2023) No. 2, pp. 38-41, ISSN: 1828-1966, ISSNe: 1972-506X, DOI: 10.3280/for2023-002oa16591.170. Capasso, A., Rossi, M., Koloszar, L., & Festa, G. (2023), “Potential Impact of Digital Finance on Small Business Lending: the ‘Fx12’ Case Study”, pp. 515-525, Proceedings of the 16th Euromed Conference titled “Business Transformation in Uncertain Global Environments”, Vilnius, Lithuania, 27-29 September, ISSN: 2547-8516, ISBN: 978-9963-711-98-7.169. D’Amico, A., Di Capua, M., Di Nardo, E., Tucci, M., Kramer, P., Tortorella, G., & Fes-ta, G. (2023), “Project Management for Artificial Intelligence in Healthcare – the ‘Sam-bias’ Case Study”, pp. 123-133, Proceedings of the 16th Euromed Conference titled “Business Transformation in Uncertain Global Environments”, Vilnius, Lithuania, 27-29 September, ISSN: 2547-8516, ISBN: 978-9963-711-98-7.168. Cuomo, M.T., Festa, G., & Foroudi, P. (2023), “Imitation Game: The Past, Present, and Future of Artificial Intelligence in Marketing”, pp. 1-3, Proceedings of the 18th Acade-my of Innovation, Entrepreneurship, and Knowledge (ACIEK) Conference titled “Inno-vation, Knowledge and Digitalisation: Building Trust to Face Today’s Challenges”, Ma-drid, Spain, 21-23 June, ISBN: 978-84-09-51414-4.167. Rossi, M., Mardini, G.H., Kyriakidou, N., & Festa, G. (2023), “The impact of corporate performance on innovation management: Empirical evidence from emerging Asian economies”, Journal of International Management, Vol. 29 No. 6, Article 101091, pp. 1-11, ISSN: 1075-4253, DOI: 10.1016/j.intman.2023.101091.166. Chouaibi, J., Festa, G., Alam, G.M., & Rossi, M. (2023), “Ownership structure and technological innovation: an investigation of Tunisian agri-food companies”, European Journal of Innovation Management, Vol. (ahead-of-print) No. (ahead-of-print), pp. 1-15, ISSN: 1460-1060, DOI: 10.1108/EJIM-10-2022-0599.165. Cuomo, M.T., Genovino, C., Metallo, G., & Festa, G. (2023), “When opposites attract—Impact of cultural distance and polarised success in the future of economic unions”, Fu-tures, Vol. 153 No. (2023), Article 103223, pp. 1-11, ISSN: 0016-3287, DOI: 10.1016/j.futures.2023.103223.164. D’Amato, A., Festa, G., Biscotti, A.M., Papa, A., & Rossi, M. (2023), “Microfounda-tions of Value Creation in Bank Risk Taking: Exploring the Effects of Gender and Training”, IEEE Transactions on Engineering Management, Vol. 71 No. (2023), pp. 12839-12853, ISSN: 0018-9391, DOI: 10.1109/TEM.2023.3289054.163. Festa, G., Cuomo, M.T., Genovino, C., Alam, G.M., & Rossi, M. (2023), “Digitalization as a driver of transformation towards sustainable performance in wine tourism – the Ital-ian case”, British Food Journal, Vol. 125 No. 9, pp. 3456-3467, ISSN: 0007-070X, DOI: 10.1108/BFJ-06-2022-0475.162. Thrassou, A., & Festa, G. (2023), “Contemporary Organizational Sustainability: The Symbiotic Relationship Between Business and Society”, FIIB (Fortune Institute of Inter-national Business) Business Review, Vol. 12 No. 2, pp. 115-119, ISSN: 2319-7145, DOI: 10.1177/23197145231161923.161. Gagliardi, A.R., Festa, G., Usai, A., Dell’Anno, D., & Rossi, M. (2023), “The impact of knowledge management on the digital supply chain – a bibliometric literature review”, International Journal of Physical Distribution & Logistics Management, Vol. 53 Nos. 5/6, pp. 612-627, ISSN: 0960-0035, DOI: 10.1108/IJPDLM-07-2022-0206.160. Cuomo, M.T., Tortora, D., Colosimo, I., Ricciardi Celsi, L., Genovino, C., Festa, G., & La Rocca, M. (2023), “Segmenting with big data analytics and Python: A quantitative exploratory analysis of household savings”, Technological Forecasting and Social Change, Vol. 191 No. (2023), Article 122431, pp. 1-10, ISSN: 0040-1625, DOI: 10.1016/j.techfore.2023.122431.159. Kolte, A., Festa, G., Ciampi, F., Meissner, D., & Rossi, M. (2023), “Exploring corporate venture capital investments in clean energy—a focus on the Asia-Pacific region”, Ap-plied Energy, Vol. 334 No. (C), Article 120677, pp. 1-13, ISSN: 0306-2619, DOI: 10.1016/j.apenergy.2023.120677.158. Cuomo, M.T., Tortora, D., Festa, G., Chierici, R., & Giordano, A. (2023), “The foodie subcultures: from the underground to the mainstream. A netnographic analysis”, pp. 1-14, Proceedings of the 22nd International Marketing Trends Conference, ESCP Business School, Paris, France, 19-21 January, ISBN: 978-2-490372-16-4.157. Testa, M., D’Amato, A., Singh, G., & Festa, G. (2023), “Innovative profiles of TQM in banking management. The relationship between employees training and risk mitigation”, The TQM Journal, Vol. 36 No. 3, pp. 940-957, ISSN: 1754-2731, DOI: 10.1108/TQM-01-2022-0043.
2022156. Mercuri, M., & Festa, G. (2022), “The (digital) winner takes it all: potenziali relazioni tra online performance e corporate performance nel comparto vitivinicolo italiano”, Espe-rienze d’impresa, Vol. (2022) No. 1-2, pp. 87-108, ISSN: 1971-5293, DOI: 10.57570/112869.155. Kolte, A., Festa, G., Sohag, K., & Rossi, M. (2022), “Ambidextrous Positioning of Asian IVCs and CVCs from a Knowledge-Based View”, Journal of Strategic Market-ing, Vol. (ahead-of-print) No. (ahead-of-print), forthcoming, pp. 1-16, ISSN: 0965-254X, DOI: 10.1080/0965254X.2022.2138953.154. Festa, G., Melanthiou, Y., & Meriano, P. (2022), “Engineering the Metaverse for Inno-vating the Electronic Business: A Socio-technological Perspective” (pp. 65-86). Thrassou, A., Vrontis, D., Efthymiou, L., Weber, Y., Shams, S.M.R., & Tsoukatos, E. (Eds.), Business Advancement through Technology (Vol. II): The Changing Landscape of Industry and Employment, Palgrave Macmillan, Springer, Cham, Switzerland, ISBN: 978-3-031-07764-7, DOI: 10.1007/978-3-031-07765-4_4.153. Festa, G., Pjero, E., & Feoli, S. (2022), “The Social Impact of Clinical Tools for Neuro-marketing Research: Possible Applications for the Wine Sector” (pp. 117-136). Thrassou, A., Vrontis, D., Efthymiou, L., Weber, Y., Shams, S.M.R., & Tsoukatos, E. (Eds.), Business Advancement through Technology (Vol. I): Markets and Marketing in Transition, Palgrave Macmillan, Springer, Cham, Switzerland, ISBN: 978-3-031-07768-5, DOI: 10.1007/978-3-031-07769-2_6.152. D’Amato, A., Festa, G., & Metallo, G. (2022), “Corporate social responsibility, corpora-te reputation e stabilità delle banche. Il ruolo dell’assetto istituzionale”, pp. 1-8, Pro-ceedings of the 19th Italian Marketing Society Conference titled “Next Generation Mar-keting - People, Planet, Place: cooperation & shared value for a new era of critical mar-keting”, University of Salerno, Italy, 20-21 October, ISBN: 978-88-943918-8-6.151. Gagliardi, R.A., Festa, G., Pacilli, L., Grandhi, B., & Rossi, M. (2022), “COVID-19 and clinical pathways management – A case study”, pp. 331-344, Book of Proceedings of the 15th EuroMed Conference titled “Sustainable Business Concepts and Practices”, Uni-versity of Palermo, Italy, 21-23 September, ISBN: 978-9963-711-96-3.150. Festa, G., Feoli, S., Rauhut Kompaniets, O., & Rossi, M. (2022), “Potential connections between innovation and branding in healthcare – A case study”, pp. 304-318, Book of Proceedings of the 15th EuroMed Conference titled “Sustainable Business Concepts and Practices”, University of Palermo, Italy, 21-23 September, ISBN: 978-9963-711-96-3.149. Cuomo, M.T., Tortora, D., Colosimo, I., Ricciardi Celsi, L., Portesa, R., Festa, G., & La Rocca Michele (2022), “Segmenting with Big Data Analytics and Python. A Quantita-tive Analysis on the Household Savings”, pp. 1-5, Proceedings of the 16th Academy of Innovation, Entrepreneurship, and Knowledge (ACIEK) Conference titled “Greening, Digitizing, and Redefining Aims in An Uncertain and Finite World”, Seville, Spain, 28-30 June, ISBN: 978-84-09-40662-3.148. Shams, R., Galati, A., Vukovic, D., & Festa, G. (2022), “Stakeholder causal scope anal-ysis for strategic management of big data: implications for the European-Mediterranean region” (Guest Editorial), EuroMed Journal of Business, Vol. 17 No. 3, pp. 289-294, ISSN: 1450-2194, DOI: 10.1108/EMJB-09-2022-202.147. Festa, G., Rossi, M., & Vrontis, D. (2022), “Reinterpreting competitive strategies in tur-bulent scenarios” (Guest Editorial), Competitiveness Review, Vol. 32 No. 3, pp. 277-281, ISSN: 1059-5422, DOI: 10.1108/CR-04-2022-172.146. Kolte, A., Festa, G., Rossi, M., Thrassou, A., Vrontis, D., & Christofi, M. (2022), “Am-bidexterity’s Influence on Export Strategy Development – The Case of the Indian Pharmaceutical Industry”, Thunderbird International Business Review, Vol. 64 No. 5, pp. 465-476, ISSN: 1096-4762, DOI: 10.1002/tie.22278.145. Festa, G., Elbahri, S., Cuomo, M.T., Ossorio, M., & Rossi, M. (2022), “FinTech ecosys-tem as influencer of young entrepreneurial intentions: Empirical findings from Tunisia”, Journal of Intellectual Capital, Vol. 24 No. 1, pp. 205-226, ISSN: 1469-1930, DOI: 10.1108/JIC-08-2021-0220.144. Assenova, K., Rossi, M., Koloszár, L., & Festa, G. (2022), “Financing structure of the corporate investments in the Bulgarian economy”, International Journal of Managerial and Financial Accounting, Vol. 14 No. 3, pp. 236-246, ISSN: 1753-6715, DOI: 10.1504/IJMFA.2022.10045807.143. Civitillo, R., Festa, G., Priporas, C., & Rossi, M. (2022), “Intellectual capital in nonprof-it organizations: a focus on social capital as a marketing enabler”, International Market-ing Review, Vol. 39 No. 5, pp. 1052-1068, ISSN: 0265-1335, DOI: 10.1108/IMR-01-2021-0029.142. Chouaibi, S., Festa, G., Quaglia, R., & Rossi, M. (2022), “The risky impact of digital transformation on organizational performance – evidence from Tunisia”, Technological Forecasting and Social Change, Vol. 178 No. (2022), Article 121571, pp. 1-6, ISSN: 0040-1625, DOI: 10.1016/j.techfore.2022.121571.141. Rossi, M., Chouaibi, J., Graziano, D., & Festa, G. (2022), “Corporate venture capitalists as entrepreneurial knowledge accelerators in global innovation ecosystems”, Journal of Business Research, Vol. 142 No. (2022), pp. 512-523, ISSN: 0148-2963, DOI: 10.1016/j.jbusres.2022.01.003.140. Cuomo, M.T., Colosimo, I., Ricciardi Celsi, L., Ferulano, R., Festa, G., La Rocca, M. (2022), “Enhancing traveller experience in integrated mobility services via big social da-ta analytics”, Technological Forecasting and Social Change, Vol. 176 No. (2022), pp. 1-7, ISSN: 0040-1625, DOI: 10.1016/j.techfore.2021.121460.139. D’Amato, A., Festa, G., Dhir, A., & Rossi, M. (2022), “Cooperatives’ performance rela-tive to investor-owned firms: a non-distorted approach for the wine sector”, British Food Journal, Vol. 124 No. 13, pp. 35-52, ISSN: 0007-070X, DOI: 10.1108/BFJ-03-2021-0275.
2021138. Festa, G., Meriano, P., & Pjero, E. (Beqiraj) (2021), “Potential frontiers of wine tourism marketing in the main countries of the old world of wine”, Esperienze d’impresa, Vol. (2021) No. 2, pp. 91-104, ISSN: 1971-5293, DOI: 10.57570/106616.137. Festa, G., & Feoli, S. (2021), “Un’analisi sistematica del potenziale strategico di cresci-ta/sviluppo derivante dall’operazione “Campari – Tannico”“, Esperienze d’impresa, Vol. (2021) No. 1, pp. 115-129, ISSN: 1971-5293, DOI: 10.57570/104715.136. Assenova, K., Rossi, M., & Festa, G. (2021), “Bank Credits and Market Capitals in Fi-nancing Bulgarian Investments – Towards a New Deal?”, pp. 53-61, Book of Proceed-ings of the 14th EuroMed Conference titled “Contemporary Business Concepts and Strategies in the New Era”, Virtual Conference at the University of Nicosia, Cyprus, 22-23 September, ISBN: 978-9963-711-90-1.135. Cuomo, M.T., Tortora, D., Danovi, A., Festa, G., & Metallo, G. (2021), “Toward a ‘New Normal’? Tourist Preferences Impact on Hospitality Industry Competitiveness”, Corporate Reputation Review, Vol. (ahead-of-print) No. (ahead-of-print), pp. 1-14, ISSN: 1363-3589, DOI: 10.1057/s41299-021-00123-7.134. Festa, G., Meriano, P., and Shams, S.M.R. (2021), “Marketing Wine Tourism in Europe: Key Levers from a Literature Review on Italy, France, Spain, and Germany”, Book of Proceedings of the 9th International Conference on Contemporary Marketing Issues, co-organized by the International Hellenic University (Thessaloniki, Greece) and the Uni-versity of Glasgow (Scot-land) and endorsed by the University of Gloucestershire (UK), Virtual, 3-5 September 2021, pp. 270-277, ISBN: 978-618-5630-00-3.133. Amouri, A., Festa, G., Shams, S.M.R., Sakka, G., & Rossi, M. (2021), “Technological propensity, financial constraints, and entrepreneurial limits in young entrepreneurs’ so-cial business enterprises: The Tunisian experience”, Technological Forecasting and So-cial Change, Vol. 173 No. (2021), Article 121126, pp. 1-8, ISSN: 0040-1625, DOI: 10.1016/j.techfore.2021.121126.132. Cuomo, M.T., Colosimo, I., Ricciardi Celsi, L., Festa, G., La Rocca, M. (2021), “En-hancing Tourist Experience in Integrated Door-To-Door Mobility Services on Big Social Data Analytics”, pp. 1-4, Book of Proceedings of the 14th ACIEK - Academy of Innova-tion, Entrepreneurship, and Knowledge Conference (formerly INEKA, formerly GIKA) titled “Innovation, Management And Governance For Sustainable Growth”, Paris, France, 14-16 June, ISBN: 978-84-09-30178-2.131. Festa, G., Chirico, S., Chouaibi, J., & Civitillo, R. (2021), “Cultural approach to healthcare risk management An Italian experience with LASA (look-alike, sound-alike) drugs”, International Journal of Managerial and Financial Accounting, Vol. 13 No. 1, pp. 64-79, ISSN: 1753-6715, DOI: 10.1504/IJMFA.2021.116220.130. Schiavone, F., & Festa, G. (2021), “Innovative Paradigms for Enhancing Healthcare Service Performance”, Journal of Innovation Economics & Management, Vol. 35 No. 2, pp. 1-7, ISSN: 2032-5355, DOI: 10.3917/JIE.035.0001.129. Festa, G., Kolte, A., Carli, M., & Rossi, M. (2021), “Envisioning the Challenges of the Pharmaceutical Sector in the Indian Healthcare Industry: A Scenario Analysis”, Journal of Business and Industrial Marketing, Vol. 37 No. 8, pp. 1662-1674, ISSN: 0885-8624, DOI: 10.1108/JBIM-07-2020-0365.128. Rossi, M., Festa, G., Chouaibi, S., Fait, M., & Papa, A. (2021), “The effects of business ethics and corporate social responsibility on intellectual capital voluntary disclosure”, Journal of Intellectual Capital, Vol. 22 No. 7, pp. 1-23, ISSN: 1469-1930, DOI: 10.1108/JIC-08-2020-0287.127. Cuomo, M.T., Tortora, D., Foroudi, P., Giordano, A., Festa, G., & Metallo, G. (2021), “Digital transformation and tourist experience co-design: Big social data for planning cultural tourism” (revised and expanded version), Technological Forecasting and Social Change, Vol. 162 No. (2021), pp. 1-9, ISSN: 0040-1625, DOI: 10.1016/j.techfore.2020.120345.
2020126. Festa, G., Corbini, P., & Piscolla, I. (2020), “Profili comunicativi dell’informazione in-ternet-based nel campo dell’enoturismo in Italia al tempo dell’emergenza Covid-19”, Esperienze d’impresa, Vol. (2020) No. 1/2, pp. 109-118, ISSN: 1971-5293, DOI: 10.57570/103178.125. Rossi, M., Festa, G., Kolte, A., & Shams, S.M.R. (2020), “The strange case of the Jet Airways bankruptcy - A financial structure analysis”, Journal of Operational Risk, Vol. 15 No. 4, pp. 37-52, ISSN: 1744-6740, DOI: 10.21314/JOP.2020.245.124. Koloszár, L., Rossi, M., Festa, G., Papa, A., & Graziano, D. (2020), “A theoretical ap-proach to cost of capital evaluation from a knowledge management perspective”, pp. 639-656, Book of Proceedings of the 13th EuroMed Conference titled “Business Theory and Practice Across Industries and Markets”, Virtual Conference at the University of Nicosia, Cyprus, 9-10 September, ISBN: 9789963711895.123. Festa, G., Ruberto, M., Chirico, S., Shams, R. (2020), “Clinical and Economic Appro-priateness in Laboratory Medicine – an Application Evidence”, pp. 427-439, Book of Proceedings of the 13th EuroMed Conference titled “Business Theory and Practice Across Industries and Markets”, Virtual Conference at the University of Nicosia, Cy-prus, 9-10 September, ISBN: 9789963711895.122. Civitillo, R., Festa, G., Nardo, M.T., Chouaibi, S. (2020), “Intellectual capital as social capital in non-profit organizations: a systematic literature review”, pp. 265-281, Book of Proceedings of the 13th EuroMed Conference titled “Business Theory and Practice Across Industries and Markets”, Virtual Conference at the University of Nicosia, Cy-prus, 9-10 September, ISBN: 9789963711895.121. Rossi, M., Festa, G., Papa, A., Kolte, A., & Piccolo, R. (2020), “Knowledge Manage-ment Behaviors in Venture Capital Crossroads: A Comparison between IVC and CVC Ambidexterity”, Journal of Knowledge Management, Vol. 24 No. 10, pp. 2431-2454, ISSN: 1367-3270, DOI: 10.1108/JKM-05-2020-0328.120. Festa, G., Rossi, M., Kolte, A., & Marinelli, L. (2020 Online, & 2021 Print), “The Con-tribution of Intellectual Capital to Financial Stability in Indian Pharmaceutical Compa-nies”, Journal of Intellectual Capital, Vol. 22 No. 2 (2021), pp. 337-359, ISSN: 1469-1930, DOI: 10.1108/JIC-03-2020-0091.119. Festa, G., Cuomo, M.T., Foroudi, P., & Metallo, G. (2020), “Wine Tourism as a Non-Core Business Strategy for Small Wineries”, International Journal of Managerial and Financial Accounting, Vol. 12 No. 2, pp., 149-164, ISSN: 1753-6715, DOI: 10.1504/IJMFA.2020.109136.118. Rossi, M., Festa, G., Devalle, A., & Mueller, J. (2020), “When Corporations Get Disrup-tive, the Disruptive Get Corporate: Financing Disruptive Technologies Through Corpo-rate Venture Capital”, Journal of Business Research, Vol. 118 No. (2020), pp. 378-388, ISSN: 0148-2963, DOI: 10.1016/j.jbusres.2020.07.004.117. Cuomo, M.T., Tortora, D., Festa, G., Giordano, A., Metallo, G., & Foroudi, P. (2020), “Digital transformation and tourist experience co-design: big social data for planning cultural tour”, pp. 1-4, Book of Proceedings of the 11th ACIEK (formerly INEKA, for-merly GIKA) Conference titled “Challenges and opportunities: How are technology, in-formation and marketing affecting the interconnected world?”, Madrid, Spain, 23-24 June, ISBN: 978-84-09-20310-9.116. Smyczek, S., Festa, G., Rossi, M., & Mazzoleni, A. (2020), “Contextual complexity in business relationships within the input-output model – evidence of misbehaviour in gro-cery stores in Poland”, British Food Journal, Vol. 122 No. 11, pp. 3601-3621, ISSN: 0007-070X, DOI: 10.1108/BFJ-12-2019-0894.115. Festa, G., Rossi, M., Kolte, A., & Situm, M. (2020), “Territory-based knowledge man-agement in international marketing processes – the case of “Made in Italy” SMEs”, Eu-ropean Business Review, Vol. 32 No. 3, pp. 425-442, ISSN: 0955-534X, DOI: 10.1108/EBR-06-2019-0129.114. Cuomo, M.T., Tortora, D., Giordano, A., Festa, G., Metallo, G., & Martinelli, E. (2020), “User?generated content in the era of digital well?being: A netnographic analysis in a healthcare marketing context” (revised and expanded version), Psychology & Marketing, Vol. 37 No. 4, pp. 578-587, ISSN:1520-6793, DOI: 10.1002/mar.21327.113. Cuomo, M.T.,Tortora, D., Festa, G., Ceruti, F. & Metallo, G. (2020), “Managing omni-customer brand experience via Augmented Reality. A qualitative investigation in the Italian fashion retailing system”, Qualitative Market Research Journal, Vol. 23 No. 3, pp. 427-445, ISSN: 1352-2752, DOI: 10.1108/QMR-11-2017-0142.112. Smyczek, S., Festa, G., Rossi, M., & Monge, F. (2020), “Economic sustainability of wine tourism services and direct sales performance – emergent profiles from Italy”, Brit-ish Food Journal, Vol. 122 No. 5, pp. 1519-1529, ISSN: 0007-070X, DOI: 10.1108/BFJ-08-2019-0651.111. Festa, G., Shams, S.M.R., Metallo, G., & Cuomo, M.T. (2020), “Opportunities and chal-lenges in the contribution of wine routes to wine tourism in Italy – A stakeholders’ per-spective of development”, Tourism Management Perspectives, Vol. (2020) No. 33, Arti-cle 100585, pp. 1-9, ISSN: 2211-9736, DOI: 10.1016/j.tmp.2019.100585.110. Foroudi, P., Cuomo, M.T., Rossi, M., & Festa, G. (2020), “Country-of-origin effect and millennials’ wine preferences—a comparative experiment”, British Food Journal, Vol. 122 No. 8, pp. 2425-2441, ISSN: 0007-070X, DOI: 10.1108/BFJ-06-2019-0468.
2019109. Rossi, M., Festa, G., Papa, A., & Scorrano, P. (2019 Online, & 2021 Print), “Corporate Venture Capitalists’ Ambidexterity: Myth or Truth?”, IEEE Transactions on Engineer-ing Management, Vol. 68 No. 2 (2021), pp. 430-441, ISSN: 0018-9391, DOI: 10.1109/TEM.2019.2903984.108. Rossi, M., Festa, G., Fiano, F., & Giacobbe, R. (2019 Online, & 2020 Print), “To invest or to harvest? Corporate venture capital ambidexterity for exploiting/exploring innova-tion in technological business”, Business Process Management Journal, Vol. 26 No. 5 (2020), pp. 1157-1181, ISSN: 1463-7154, DOI: 10.1108/BPMJ-05-2019-0204.107. Festa, G. (2019), “Global Branding”, pp. 199-213, in Foroudi, P., & Palazzo, M. (Eds.), Contemporary Issues in Branding, Routledge, Abingdon, UK, ISBN: 9781138368538.106. Festa, G., Shams, S.M.R., Metallo, G., & Cuomo, M.T. (2019), “Enhancing stakeholder networks in wine tourism – evidence from Italian small municipalities”, EuroMed Jour-nal of Business, Vol. 15 No. 3, pp. 349-360, ISSN: 1450-2194, DOI: 10.1108/EMJB-02-2019-0027.105. Rossi, M., Kolte, A., Festa, G., Pawar, P., & Gunardi, A. (2019), “Financial structure in-stability as failure symptom in the aviation industry – The Jet Airways Bankruptcy case”, pp. 1048-1058, Book of Proceedings of the 12th EuroMed Conference titled “Business Management Theories and Practices in a Dynamic Competitive Environ-ment”, Thessaloniki, Greece, 18-20 September, ISBN: 9789963711819.104. Festa, G., Rossi, M., Benvenuti, P., & Panahov, T. (2019), “Wine tourism services as competitive factor for direct sales development – Evidence from Italy”, pp. 200-210, Book of Proceedings of the 12th EuroMed Conference titled “Business Management Theories and Practices in a Dynamic Competitive Environment”, Thessaloniki, Greece, 18-20 September, ISBN: 9789963711819.103. Cuomo, M.T., Tortora, D., Giordano, A., Festa, G., Metallo, G., & Martinelli, E. (2019), “User-generated content in the era of digital wellbeing. A nethnographic analysis in on-cology contexts”, pp. 1-19, Book of Proceedings of the 10th INEKA (formerly GIKA) Conference titled “Knowledge, Business, and Innovation. Economies and sustainability of future growth”, Verona, Italy, 11-13 June, ISBN: 9788409110605.102. Rossi, M., Festa, G., Gunardi, A. (2019), “The Evolution of Public-Private Partnerships in a Comparison between Europe and Italy: Some Perspectives for the Energy Sector”, International Journal of Energy Economics and Policy, Vol. 9 No. 3, pp. 403-413, ISSN: 2146-4553, DOI: 10.32479/ijeep.7815.101. Giacosa, E., Rossi, M., Festa, G., & Ferraris, A. (2019), “Wine and the “spirit” of the territory: The Langhe case as a successful wine tourism destination “system”, Tourism Analysis, Vol. 24 No. (2019), pp. 291-304, ISSN: 1943-3999, DOI: 10.3727/108354219X15511864843821.100. Festa, G., Metallo, G., Cuomo, M.T., & Situm, M. (2019), “Crowdfunding in wine busi-ness as financing opportunity for smaller wineries”, International Journal of Globalisa-tion and Small Business, Special Issue on “Financial Resources for SMEs: From Bank Loans to Venture Capitalist Support. The Old and the New Ways to Raise Capital for Smaller Firms”, Vol. 10 No. 3, pp. 278-292, ISSN: 1479-3059, DOI: 10.1504/IJGSB.2019.100126.99. Rossi, M., Festa, G., Capasso, A., & Metallo, G. (2019), “Editorial”, International Jour-nal of Globalisation and Small Business, Vol. 10 No. 3, Special Issue on “Financial Re-sources for SMEs: From Bank Loans to Venture Capitalist Support. The Old and the New Ways to Raise Capital for Smaller Firms”, pp. 187-190, ISSN: 1479-3059, DOI: 10.1504/IJGSB.2019.100126.98. Festa, G., Cuomo, M.T., & Metallo, G. (2019), “The service-dominant logic perspective for enhancing the e-commerce of wine - A test/application on the Italian wine sector”, Journal of Business Research, Vol. 101 No. (2019), pp. 477-484, ISSN: 0148-2963, DOI: 10.1016/j.jbusres.2018.12.077.97. Cuomo, M.T., Tortora, D., Mazzucchelli, A., Festa, G., Di Gregorio, A., & Metallo, G. (2019), “Impacts of code of ethics on financial performance in the Italian listed compa-nies of bank sector”, Journal of Business Accounting and Finance Perspectives, Vol. 1 No. 1, pp. 158-179, ISSN: 2603-7475, DOI: 10.26870/jbafp.2018.01.005.
201896. Festa, G., & Curci, G. (2018), “Un’indagine empirica sul turismo enogastronomico come opportunità di “non-core-business” per le imprese agro-alimentari”, Esperienze d’impresa, Vol. (2018) No. 2, pp. 107-130, ISSN: 1971-5293, DOI: 10.3280/EI2018-002006.95. D’Isanto, & Festa, G. (2018), “Analisi dell’efficacia e miglioramento continuo nei pro-grammi di screening oncologico - Il caso di studio del distretto socio-sanitario 19 Lu-sciano dell’ASL Caserta”, Esperienze d’impresa, Vol. (2018) No. 1, pp. 109-126, ISSN: 1971-5293, DOI: 10.3280/EI2018-001006.94. Festa, G., Cuomo, M.T., Metallo, G., & Benvenuti, P. (2018), “Public-private coopera-tion in wine tourism - A territorial model for small municipalities in Italy”, pp. 498-507, Proceedings of the 11th EuroMed Conference titled “Research Advancements in Nation-al and Global Business Theory and Practice”, Valletta, Malta, 12-14 September, ISBN: 9789963711673, ISSN: 2547-8516.93. Festa, G., Rossi, M., Martini, E., & Abbate, T. (2018), “Territorial capitalism and global competition: the ‘Made in Italy’ challenge for SMEs”, pp. 508-524, Proceedings of the 11th EuroMed Conference titled “Research Advancements in National and Global Busi-ness Theory and Practice”, Valletta, Malta, 12-14 September, ISBN: 9789963711673, ISSN: 2547-8516.92. Rossi, M., & Festa, G. (2018), “Public-private partnerships: problem or solution? Fea-tures and trends in EU-28”, pp. 1177-1188, Book of Proceedings of the 11th EuroMed Conference titled “Research Advancements in National and Global Business Theory and Practice”, Valletta, Malta, 12-14 September, ISBN: 9789963711673, ISSN: 2547-8516.91. Festa, G., Safraou, I., Cuomo, M.T., & Solima, L. (2018), “Big data for big pharma: Harmonizing business process management to enhance ambidexterity”, Business Process Management Journal, Vol. 24 No. 5, pp. 1110-1123, ISSN: 1463-7154, DOI: 10.1108/BPMJ-10-2017-0272.90. Festa, G., Cuomo, M.T., & Metallo, G. (2018), “Service Dominant Logic for Wine E-Commerce Sites - Evidence from Italy”, pp. 1-10, Book of Proceedings of the 8th GIKA Conference titled “Digital Transformations and Value Creation in International Mar-kets”, Valencia, Spain, 25-27 June, ISBN: 9788409002535.89. Lega, F., Vendramini, E., Festa, G. & Coscioni, E. (2018), “Myth #4: The Healthcare System Can Be Fixed by Treating It More as a Business”, pp. 103-121, in Adinolfi, P., & Borgonovi, E. (Eds.), The Myths of Health Care - Towards New Models of Leadership and Management in the Healthcare Sector, Springer, Cham, Switzerland, ISBN: 9783319535999.
201788. Festa, G., & Raffaelli, V. (2017), “Il Service Design come modello d’innovazione dei processi enoturistici - il case study “Bodega Vistalba” (Mendoza, Argentina)”, Esperien-ze d’impresa, Vol. (2017) No. 2, pp. 109-117, ISSN: 1971-5293, DOI: 10.3280/EI2017-002006.87. Festa, G., Cuomo, M.T., Metallo, G. & Foroudi, P. (2017), “Influence of country-of-origin reputation in wine preferences of millennials: a comparative experiment between France and Italy”, pp. 52-54, Proceedings of the 3rd International Colloquium on “Cor-porate Branding, Identity, Image and Reputation” (COBIIR), London, United Kingdom, 7-8 September.86. Cuomo, M.T., Tortora, D., Festa, G., Giordano, A., & Metallo G. (2017), “Enablers for end-user entrepreneurship: An investigation on Italian food bloggers”, Psychology & Marketing, Vol. 34 No. 12, pp. 1109-1118, ISSN: 1520-6793, DOI: 10.1002/mar.21051.85. Festa, G., Ciasullo, M.V., Vrontis, D., & Thrassou, A. (2017), “Cooperating for Com-peting - A Small Italian Wineries’ Internationalization Strategy Case Study”, Global Business and Economics Review, Vol. 19 No. 5, pp. 648-670, ISSN: 1097-4954, DOI: 10.1504/GBER.2017.10004435.84. Festa, G., Rossi, M., Cuomo, M.T., & Metallo, G. (2017), “Capital budgeting for infor-mation technology service management. Modeling, classifying, and disclosure from a structural capital perspective”, Sinergie Italian Journal of Management, Vol. 35 No. 102, pp. 103-114, ISSN: 0393-5108, DOI: 10.7433/s102.2017.08.83. Cuomo, M.T., Tortora, D., Festa, G., Giordano, A., & Metallo, G. (2017), “Accidental Entrepreneurs Triggered by Passion, Experience and Sharing. An Investigation on Food Bloggers via Ethnographic Analysis”, pp. 1-17, Book of Proceedings of the 7th GIKA Conference - Special Track titled “Innovation, Knowledge, Judgment, and Decision-Making as Virtuous Cycles”, Lisbon, Portugal, 20-23 March, ISBN: 9788491522270.82. Festa, G., & Festa, A. (2017), “Complessità ed economia: economia dei sistemi comples-si”, pp. 193-208, in Teti, A. (Ed.), Lavorare con i Big Data - La guida completa per il Data Scientist, Tecniche Nuove, Milan, Italy, ISBN: 9788848131544.81. Rossi, M., Festa, G., Solima, L., & Popa, S. (2017), “Financing knowledge-intensive en-terprises: evidence from CVCs in the US”, The Journal of Technology Transfer, Vol. 42 No. 2, pp. 338-353, ISSN: 0892-9912, DOI: 10.1007/s10961-016-9495-2.
201680. Cuomo, M.T., Tortora, D., Mazzucchelli, A., Festa, G., Di Gregorio, A., & Metallo, G. (2016), “Effects of corporate ethical practices on financial performance in the Italian banking services listed companies”, pp. 165-182, Book of Proceedings of the 19th Tou-lon-Verona International Conference titled “Excellence in Services”, University of Huelva, Spain, 5-6 September, ISBN: 9788890432767.79. Annarumma, C., Festa, G., Piscopo, G., & Palumbo, R. (2016), “I percorsi di cura e la centralità del paziente”, pp. 29-34, in Adinolfi, P., & Tartaglia Polcini, P. (Eds.), Il con-trollo dei costi in sanità secondo il modello Activity-based. Prime riflessioni ed esperienze di cambiamento organizzativo, Aracne, Rome, Italy, ISBN: 9788854891913.78. Cuomo, M.T., Ceruti, F., Festa, G., Metallo, G., & Tortora, D. (2016), “Augmented Re-ality in Stores for a New Customer Experience: The Case of ‘The Supermarket of the Future’ at Expo 2015”, pp. 233-236, Book of Proceedings of the 21st Conference on Corporate Marketing and Communications titled “Integrated Communications and Branding. Past, Present, Future”, 7-8 April, London, UK, ISBN: 9781859246146.77. Cagnina, M.R., Abbate, T., Gallucci, C., Festa, G., D’Amato, A., Maizza, A., Cinici, M.C., & D’Amico, A. (2016), “La validazione del concept store attraverso un questiona-rio di soddisfazione dei clienti internazionali”, Sinergie Italian Journal of Management, Vol. 34 No. 39, pp. 177-212, ISSN: 0393-5108.76. Cuomo, M.T., D’Amato, A., De Franciscis, O., Festa, G., & Metallo, G. (2016), Dalla Strategia al Piano - Elementi informativi e di supporto, pp. 1-322, Giappichelli, Turin, Italy, ISBN: 9788892103658.75. Festa, G., Festa, A., Metallo, G., & Cuomo, M.T. (2016), “A conceptual model for the sustainable development of integrated port logistics”, pp. 691-704, Book of Proceedings of the 9th Euromed Conference titled “Innovation, entrepreneurship, and Digital Ecosys-tems”, Warsaw, Poland, 14-16 September, ISBN: 9789963711437.74. Cuomo, M.T., Tortora, D., Festa, G., Giordano, A., & Metallo, G. (2016), “Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #winelovers” (re-vised and expanded version), Psychology & Marketing, Vol. 33 No. 12, pp. 1082-1090, ISSN: 1520-6793, DOI: 10.1002/mar.20942.73. Festa, G., Cuomo, M.T., Tortora, D., & Metallo, G. (2016), “Public-Private Partnerships from a business management perspective - Risks and opportunities for SMEs in Europe”, International Journal of Globalisation and Small Business, Vol. 8 No. 3, pp. 239-250, ISSN: 1479-3059, DOI: 10.1504/IJGSB.2016.080377.72. Festa, G., Cuomo, M.T., Metallo, G., & Foroudi, P. (2016), “Building a ‘Non-Core Business Theory’ - The Case of Wine Tourism for Wine Firms”, pp. 1-8, Book of Pro-ceedings of the 6th GIKA Conference - Special Track titled “Turning Kurt Lewin on his head: Nothing is so theoretical as a good practice”, Valencia, Spain, 20-23 March, ISBN: 9788460838401.71. Cuomo, M.T., Tortora, D., Festa, G., Giordano, A., & Metallo G. (2016), “Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #winelovers”, pp. 1-10, Book of Proceedings of the 6th GIKA Conference - Special Track titled “The Role of Qualitative Research in Current Digital Social Media: Aspects and Issues”, Valencia, Spain, 20-23 March, ISBN: 9788460838401.70. Ciasullo, M.V., Festa, G., & Festa, A. (2016), “Smart management of port logistic net-works - The Italian case”, pp. 207-232, in Vrontis, D., Bresciani, S., & Rossi, M. (Eds.), Managing Globalization. New Business Models, Strategies and Innovation of Firms, Cambridge Scholars Publishing, Newcastle upon Tyne, UK, ISBN: 9781443888974.69. Festa, G., Cuomo, M.T., Metallo, G., & Festa, A. (2016), “The (r)evolution of wine marketing mix: From the 4Ps to the 4Es” (revised and expanded version), Journal of Business Research, Vol. 69 No. 5, pp. 1550-1555, ISSN: 0148-2963, DOI: 10.1016/j.jbusres.2015.10.015.68. Festa, G. (2016), “Aspetti scientifici di natura economica”, pp. 112-113, in Castiglione, S. (Ed.), Biodiversità, Conservazione Tutela giuridica e Promozione dell’olivo - Il caso degli olivi monumentali dell’Irpinia, Edizioni Scientifiche Italiane, Naples, Italy, ISBN: 9788849529647.67. Festa, G., & Festa, A. (2016), “Problematiche e opportunità della valorizzazione econo-mica degli olivi e degli oli monumentali - Un focus sul territorio dell’Irpinia”, pp. 85-107, in Castiglione, S. (Ed.), Biodiversità, Conservazione Tutela giuridica e Promozione dell’olivo - Il caso degli olivi monumentali dell’Irpinia, Edizioni Scientifiche Italiane, Naples, Italy, ISBN: 9788849529647.
201566. Festa, G., Cuomo, M.T., & Metallo, G. (2015), “Investment evaluation in Information Technology Service Management - A theoretical model for classification and measure-ment”, pp. 844-851, Book of Proceedings of the 8th Euromed Conference titled “Innova-tion, Entrepreneurship and Sustainable Value Chain in a Dynamic Environment”, Uni-versity of Verona, Italy, 16-18 September, ISBN: ISBN: 9789963711376.65. Festa, G., Vrontis, D., Thrassou, A., & Ciasullo, M.V. (2015), “A value co-creation model for wine tourism”, International Journal of Management Practice, Vol. 8 No. 3, pp. 247-267, ISSN: 1477-9064, DOI: 10.1504/IJMP.2015.072767.64. Rossi, M., & Festa, G. (2015), “Editorial”, International Journal of Management Prac-tice, Vol. 8 No. 3, Special Issue on “Competitiveness of Agro-Food Firms: Threats and Opportunities”, pp. 169-171, ISSN: 1477-9064.63. Festa, G., Cuomo, M.T., Metallo, G., & Festa, A. (2015), “The (r)evolution of wine marketing mix - From 4Ps to 4Es”, pp. 1-17, Book of Proceedings of the 5th GIKA Con-ference titled “New Knowledge Impacts on Designing Implementable Innovative Reali-ties”, Valencia, Spain, 13-16 July, ISBN: 9788460660071.62. Pellicano, M., Ciasullo, M.V., & Festa, G. (2015), “The analysis of the relational context in wine tourism”, pp. 307-328, Book of Proceedings of the 1st Euromed Specialized Niche Conference titled “Contemporary Trends and Perspectives in Wine and Agrifood Management”, University of Salento, Lecce, Italy, 16-17 January, ISBN: 9789963711307.
201461. Maione, M., Ciasullo, M.V., & Festa, G. (2014), “A sustainable vision of port supply chain. A study on the automotive sector”, Esperienze d’impresa, Vol. (2014) No. 2, pp. 51-75, ISSN: 1971-5293, DOI: 10.3280/EI2014-002004.60. Ciasullo, M.V., & Festa, G. (2014), “Ethical capital for the renaissance of disadvantaged territories - The Libera Terra case study in the wine sector”, Piccola Impresa / Small Business, Vol. (2014) No. 3, pp. 39-62, ISSN: 0394-7947, DOI: 10.14596/pisb.180.59. D’Amato, A., & Festa, G. (2014), “Assetti proprietari e problematiche di governance nelle piccole imprese familiari del comparto vitivinicolo. Il case study dell’Azienda Agricola “Di Marzo”, Esperienze d’impresa, Vol. (2014) No. 1, pp. 5-27, ISSN: 1971-5293, DOI: 10.3280/EI2014-001001.58. Ciasullo, M.V., & Festa, G. (2014), “Recovery and revitalization of disadvantaged areas by transfer of “ethical capital” - Some empirical evidence in the wine sector”, pp. 1332-1346, Proceedings of the Montclair International Conference of the Society for Global Business and Economic Development – SGBED titled “Intangibles”: Business and En-trepreneurship Perspectives in a Global Context”, “Politecnica delle Marche” Universi-ty, Ancona, Italy, 16-18 July, ISBN: 9788890779572.57. Tommasetti, A., & Festa G. (2014), “An Analysis of Wine Tourism in Italy from a Stra-tegic Service-Based Perspective”, Service Science, Vol. 6 No. 2, pp. 122-135, ISSN: 2164-3970, DOI: 10.1287/serv.2014.0070.56. Ciasullo, M.V., & Festa, G. (2014), “Sampling issues and management solutions in in-ternet-based market researches”, Mondo Digitale, Vol. XIII No. 49, available at mon-dodigitale.aicanet.net, pp. 1-16, ISBN: 1720-898X (English Version).55. Tommasetti, A., & Festa, G. (2014), “The multidimensional value of transparency in healthcare organizations computerization”, Mondo Digitale, Vol. XIII No. 49, available at mondodigitale.aicanet.net, pp. 1-18, ISBN: 1720-898X (English Version).
201354. Ciasullo, M.V., & Festa, G. (2013), “Sampling issues and management solutions in in-ternet-based market researches”, pp. 634-643, Book of Proceedings of the 50th AICA Na-tional Congress titled “Frontiere Digitali: dal Digital Divide alla Smart Society”, 18-20 September, University of Salerno, Italy, ISBN: 9788898091164 (Italian Version).53. Tommasetti, A., & Festa, G. (2013), “The multidimensional value of transparency in healthcare organizations computerization”, pp. 77-86, Book of Proceedings of the 50th AICA National Congress titled “Frontiere Digitali: dal Digital Divide alla Smart Socie-ty”, 18-20 September, University of Salerno, Italy, ISBN: 9788898091164 (Italian Ver-sion).52. Ciasullo, M.V., & Festa, G. (2013), “The governance of ‘collective’ strategies for inter-nationalization: small businesses in the Italian wine sector”, pp. 560-578, Book of Pro-ceedings of the 6th EuroMed Conference titled “Confronting Contemporary Business Challenges through Management Innovation”, Estoril, Cascais, Portugal, 23-24 Septem-ber, ISBN: 9789963711161.51. Festa, G., & Mainolfi, G. (2013), “Il comportamento del consumatore / degustatore nel wine marketing. Una prospettiva per l’Italian Way of Wine”, Esperienze d’impresa, Vol. (2013) No. 1, pp. 35-57, ISSN: 1971-5293, DOI: 10.3280/EI2013-001002.
201250. Ciasullo, M.V., & Festa, G. (2012), “La reputazione del territorio nella comunicazione del vino”, pp. 563-577, Book of Proceedings of the 24th Sinergie Conference titled “Il territorio come giacimento di vitalità per l’impresa”, 18-19 October, University of Sa-lento, Lecce, Italy, ISBN: 9788890739408.
201149. Festa, G., & Mazza, S. (2011), “Il teatro d’impresa nell’innovazione dei processi di for-mazione economico/manageriale”, pp. 165-186, in Marino, V. (Ed.), I processi di orien-tamento in uscita - Contenuti metodi e strumenti per l’accesso al mondo del lavoro, Edi-toriale Scientifica, Naples, Italy, ISBN: 9788863422450.48. Festa, G. (2011), “Il capital budgeting nelle decisioni d’impresa”, pp. 241-264, in Tom-masetti, A., & Bisogno, M. (Eds.), I costi preventivi e consuntivi nelle decisioni d’impresa, Angeli, Milan, Italy, ISBN: 9788856835953.
201047. Teti, A., & Festa, G. (2010), “Il contributo della certificazione ECDL Health alla sicu-rezza dell’informazione in sanità”, pp. 185-203, in Di Resta, F., & Ferraris di Celle, B. (Eds.), La sicurezza nei Sistemi Informativi Sanitari, Edisef, Rome, Italy, ISBN: 9788865710036.
200946. D’Amato, A., & Festa, G. (2009), “La valutazione strategica dei processi di privatizza-zione”, Esperienze d’impresa, Vol. (2009) No. 1, pp. 57-81, ISSN: 1971-5293.45. Festa, G., & Chirico, S. (2009), “The Evolution of Risk Management in Health Organi-sations from an Operative Mechanism to a Cultural Perspective”, pp. 1-12, Proceedings of the 2nd Euromed Conference titled “Managerial and Entrepreneurial Developments in the Mediterranean Area”, 26-28 October, University of Salerno, Italy (former DOI: 10.3292/FESTA-GIUSEPPE at www.medra.org).44. Festa, G. (2009), “Un’analisi proattiva della relazione tra “diverse abilità”, produttività e tecnologia”, pp. 287-304, in Metallo, G., Ricci, P., & Migliaccio, G. (Eds.), La risorsa umana “diversamente abile” nell’economia dell’azienda, Giappichelli, Turin, Italy, ISBN: 9788834894910.43. Teti, A., & Festa, G. (2009), ECDL Health - Sistemi informativi per la sanità, pp. 1-236, Apogeo, Milan, Italy, ISBN: 9788850328208.42. Teti, A., & Festa, G. (2009), “The Development of Professional Competences in Health Informatics: the Experimentation of the ‘ECDL Health’ Certification in Italy”, Upgrade - The European Journal for the Informatics Professional, Vol. 10 No. 1, pp. 49-54, ISSN: 1684-5285.41. Festa, G, Metallo, G., & Cuomo, M.T. (2009), “Financial feasibility of sustainable events”, pp. 249-258, in Raj, R., & Musgrave, J. (Eds.), Event Management and Sustain-ability, CABI, Wallingford, UK, ISBN: 9781845935245.
200840. Cuomo, M.T., Festa, G., Tortora, D., & Metallo, G. (2008), “Segmentation by character traits: a preliminary empirical assessment for tourism sector products” (revised and ex-panded version), World Journal of Tourism, Leisure & Sports, Vol. 2 No. 1, pp. 19-30, ISSN: 1819-8570.
200739. Metallo, G., Cuomo, M.T., & Festa, G. (2007), “La leadership nello sviluppo dell’impresa”, pp. 143-187, in Metallo, G., & Cuomo, M.T. (Eds.), Management e svi-luppo d’impresa, Giappichelli, Turin, Italy, ISBN: 9788834874356.38. D’Amato, A., & Festa, G. (2007), “Rischio e Valore degli Investimenti”, in VV.AA. (Eds.), Banca Dati CBFC (Contabilità Bilancio Finanza Controllo), il Sole 24 Ore, Mi-lan, Italy, Vol. 1.37. D’Amato, A., & Festa, G. (2007), “Caratteri dei Criteri di Valutazione degli Investimen-ti”, in VV.AA. (Eds.), Banca Dati CBFC (Contabilità Bilancio Finanza Controllo), il Sole 24 Ore, Milan, Italy, Vol. 1.36. Festa, G., Metallo, G., & Cuomo, M.T. (2007), “From Formal Quality to Substantial Quality: the Role of Business Case in Project Management”, Management & Marketing, Vol. (2007) No. 4 (as Ref. No. 30, on Editor’s Decision), pp. 49-54, ISSN: 2069-8887.35. Festa, G., Metallo, G., & Cuomo, M.T. (2007), “From Formal Quality to Substantial Quality: the Role of Business Case in Project Management”, Review of Management and Economical Engineering, Vol. 6 No. 5 (Special Issue on “Business Excellence”), pp. 254-259, ISSN: 1583-624X.34. Metallo, G., Festa, G., & Chirico, S. (2007), “Human Resources Training for Quality in Health Services Call Centres”, pp. 191-200, Book of Proceedings of the 10th Toulon-Verona Conference titled “Quality in Services”, Aristotle University of Thessaloniki, Greece, 3-4 September, ISBN: 9789602436424.33. Metallo, G., & Festa, G. (2007), “Creation and Measurement of Value in Information Technology Service Management”, pp. 1-4, Proceedings of the 8h Annual GITMA (Global Information Technology Management Association) World Conference, “Federico II” University School of Engineering, Naples, Italy, 17-19 June.32. Festa, G. (2007), “Strumenti e tecniche per lo sviluppo, la verifica e l’implementazione dei sistemi informatici”, pp. 359-379, in Teti, A. (Ed.), Business and Information System Analyst - Il manuale per l’IT Manager, Hoepli, Milan, Italy, ISBN: 9788820337322.31. Festa, G. (2007), “Strumenti e tecniche per la progettazione dell’informazione”, pp. 201-210, in Teti, A. (Ed.), Business and Information System Analyst - Il manuale per l’IT Manager, Hoepli, Milan, Italy, ISBN: 9788820337322.30. Metallo, G., Cuomo, M.T., & Festa G., (2007), “Relationship Management in the Busi-ness of Quality and Communication”, Total Quality Management & Business Excel-lence, Vol. 18 No. 1, pp. 119-133, ISSN: 1478-3363, DOI: 10.1080/14783360601051859.29. Cuomo, M.T., Festa, G., Tortora, D., & Metallo, G. (2007), “Segmentation by character traits: a preliminary empirical assessment for tourism sector products”, International Journal of Management Cases (Special Issue - Proceedings of the 4th International CIR-CLE Conference, University of Calabria, Arcavacata di Rende, Italy, 11-13 April), Vol. 9 No. 3/4, pp. 25-39, ISSN: 1741-6264.28. Cuomo, M.T., Metallo, G., & Festa, G. (2007), “Control and analysis of proposal man-agement in B2B: considerations and applications” (revised and expanded version), Es-perienze d’impresa, Vol. (2007) No. 1, pp. 121-136, ISSN: 1971-5293.
200627. Metallo, G., Cuomo, M.T., & Festa, G. (2006), “Control and analysis of proposal man-agement in B2B: considerations and applications”, pp. 1-19, Proceedings of the 11th World Congress for Total Quality Management, Wellington, New Zealand, 4-7 Decem-ber.26. Cuomo, M.T., Festa, G., Tortora, D., & Metallo, G. (2006), “La segmentazione per tratti caratteriali: una prima verifica empirica nell’offerta di servizi turistici”, Esperienze d’impresa, Vol. (2006) No. 2, pp. 5-30, ISSN: 1971-5293.25. Festa, G. (2006), “Pianificazione e controllo del valore nella gestione dei progetti ICT”, Esperienze d’impresa, Vol. (2006) No. 2, pp. 105-114, ISSN: 1971-5293.24. Metallo, G., Cuomo, M.T., & Festa, G. (2006), “On-line Communication towards Web CRM”, pp. 194-204, Proceedings of the 6th International Symposium titled “SIMPEC”, University of Brasov, Romania, 19-20 May, ISBN: 9738204836.
200523. Festa, G., Cuomo, M.T, & Festa, G. (2005), “Il proposal management nel B2B: alcune riflessioni”, Esperienze d’impresa, Vol. (2005) No. 2, pp. 33-48, ISSN: 1971-5293.22. Metallo, G., Cuomo, M.T., & Festa, G. (2005), “Brand Strategic Role in Territory Mar-keting”, Proceedings of the International Conference titled “Small and Medium Size En-terprises in European Economies and all over the World”, pp. 18-27, University of Cluj-Napoca, Romania, 28-29 September, ISBN: 9737898168.21. Cuomo, M.T., Metallo, G., & Festa, G. (2005), “Relationship Management in Business Marketing between Quality and Communication”, pp. 1-20, Proceedings of the 10th World Congress for Total Quality Management, University of Manitoba, Winnipeg, Canada, 22-25 August.20. Festa, G., & Fiore, A. (2005), “Modelli teorici e soluzioni empiriche per l’esercizio del Web Writing”, Book of Proceedings of the Postgraduate Course of the University of Sa-lerno titled “Percorsi Modulari e Applicazioni Multimediali per la didattica delle Lingue Straniere nella Scuola Secondaria di I e II Grado”, Ermes, Potenza, Italy, pp. 83-100, ISBN: 888768748X.
200419. Festa, G. (2004), “Applicazioni del Contact Center nel CRM farmaceutico”, Esperienze d’impresa, Vol. (2004) No. S/3, pp. 271-280, ISSN: 1971-5293.18. Festa, G. (2004), “L’analisi dei processi aziendali nel Contact Center”, Esperienze d’impresa, Vol. (2004) No. S/3, pp. 39-52, ISSN: 1971-5293.17. Festa, G. (2004), “La gestione delle risorse umane nei processi di controllo delle aziende sanitarie”, Esperienze d’impresa, Vol. (2004) No. 2, pp. 131-146, ISSN: 1971-5293.16. Metallo, G., Cuomo, M.T., & Festa, G. (2004), “Brand e leadership nella comunicazione pubblicitaria”, Esperienze d’impresa, Vol. (2004) No. 1, pp. 5-18, ISSN: 1971-5293.15. D’Amato, A., & Festa, G. (2004), “Il controllo di gestione nelle imprese della New Eco-nomy”, pp. 311-350, in Antonelli, V., & D’Alessio, R. (Eds.), Casi di controllo di ge-stione, IPSOA, Milan, Italy, ISBN 9788821726439.14. Metallo, G., & Festa, G. (2004), “Business Management Value in Project Financing Ini-tiatives”, pp. 468-477, Book of Proceedings of the 5th International Symposium titled “SIMPEC”, 14-15 May, University of Brasov, Romania, ISBN: 9738204585.13. Festa, G. (2004), “Dalle Nuove Tecnologie al CRM: profili operativi per la competitività dell’Azienda Pubblica in tempo di deregolamentazione e New Economy”, pp. 671-689, Book of Proceedings of the SVIMAP Conference titled “I processi di deregolamentazione dei servizi pubblici. Vincoli, opportunità istituzionali e condizioni operative”, University of Salerno, Italy, 11-12 April 2002, ISBN: 9788838720116.12. Festa, G. (2004), Evoluzioni del Marketing Management nelle Aziende Sanitarie. Scenari e soluzioni ICT, pp. 1-178, Giappichelli, Turin, Italy, ISBN: 8834835166.
200311. Metallo, G., Marino, V., & Festa, G. (2003), “Business Intelligence Schemes within SMEs Functioning Processes”, pp. 63-73, Book of Proceedings of the International Con-ference titled “Small and Medium Enterprises in European Economies”, University of Cluj-Napoca, Romania, 17-18 October, ISBN: 9738397553.10. Metallo, G., Marino, V., & Festa, G. (2003), “Evaluation and Control Mechanisms of Knowledge Management Processes”, pp. 2-8, Proceedings of the 8th World Congress for Total Quality Management titled “Measuring Organisational Performance in a Global Economy”, Dubai (UAE), 6-8 October.09. Festa, G. (2003), “Percorsi Marketing-Oriented per la gestione e l’innovazione della ri-cerca nel settore farmaceutico”, Esperienze d’impresa, Vol. (2003) No. 1, pp. 19-32, ISSN: 1971-5293.08. Gallucci, C., Festa, G., & D’Amato, A. (2003), “Percorsi qualitativi e quantitativi per la misurazione e la valutazione del rating d’impresa”, pp. 127-154, in Barile, S., & Metallo, G. (Eds.), Situazioni problematiche d’impresa. Riflessioni e modalità risolutive, Edizioni Culturali Internazionali, Rome, Italy.07. Metallo, G., & Festa, G. (2003), “La progettazione dei portali Web nell’ottica del Cu-stomer Service”, pp. 15-41, in Barile, S., & Metallo, G. (Eds.), Soluzioni problematiche d’impresa. Riflessioni e modalità risolutive, Edizioni Culturali Internazionali, Rome, Ita-ly.
200206. Festa, G. (2002), “Forze sistemiche di contaminazione aziendale tra Marketing Sanitario e Nuove Tecnologie”, Esperienze d’impresa, Vol. (2002) No. 2, pp. 71-80, ISSN: 1971-5293.05. Metallo, G., Marino, V., & Festa, G. (2002), “Operative Profiles of Competitive Speed as a Systemic Mechanism of SCM Type Differentiation”, pp. 683-692, Proceedings of the 7th World Congress for Total Quality Management titled “Business Excellence: make it happen!”, University of Verona, Italy, 25-27 June.04. Metallo, G., Marino, V., & Festa, G. (2002), “Dal Permission Marketing al Virtuous Marketing: l’approccio sistemico alla fidelizzazione”, Esperienze d’Impresa, Vol. (2002) No. 1, pp. 5-14, ISSN: 1971-5293.
200103. Festa, G. (2001), “Il ruolo dei nuovi strumenti informatici all’interno del Sistema Infor-mativo di Marketing”, Esperienze d’Impresa, Vol. (2001) No. 2, pp. 67-114, ISSN: 1971-5293.02. Festa, G. (2001), Digital Business English. Glossario ragionato di Linguistica d’Impresa per la New Economy, Edisud, Salerno, Italy, ISBN: 8887907110.
200001. Festa, G. (2000), “Elementi descrittivi e applicativi del linguaggio specialistico dell’Electronic Commerce: il ruolo dei Meta-Tag nelle azioni di Web Marketing”, Espe-rienze d’Impresa, Vol. (2000) No. 2, pp. 45-54, ISSN: 1971-5293.